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First reply in seconds, then a booking
- Hi Rohit, thanks for contacting Prime Motors. How can we help? Just reply to this message.
- Creta on-road price in Chandigarh?
- The Creta SX starts at ₹14.9 lakh on-road in Chandigarh (from our current price list). Would you like a test drive?
- yes saturday
- Here's what's open on Sat 11 Oct:
What the research says about response time
A Harvard Business Review analysis of 2,241 US companies found that firms responding to web leads within an hour were about seven times as likely to qualify the lead as those responding an hour later, and the average response time was 42 hours. An earlier MIT/InsideSales study reported even steeper drop-offs within minutes, though it is based on vendor platform data.
The exact multiplier varies by industry, but the direction never does: the first business to have a useful conversation usually wins the booking.
How Nomisly keeps the first reply under a minute
- Webhooks are acknowledged in under a second and processed on a durable queue, so a slow AI provider never loses a lead.
- The first message is written for the lead's source and industry ("Thanks for your enquiry about 2-bed apartments in Dubai Marina…").
- Qualification follows your template: one question per message, never a wall of text.
- Outside business hours the assistant still replies and books; your team sees a morning summary.
- The SLA timer turns amber and red, and you can route overdue leads to another agent automatically.
Frequently asked questions
What counts as a lead's first response?
The first outbound message that isn't an auto-acknowledgement template. Nomisly records the timestamp and shows your average first response time on the dashboard.
Can I reply myself instead of the AI?
Yes. Choose AI-first, human-first with AI fallback after N minutes, or human-only. You can take over any conversation with one tap.
Does it work at night and on weekends?
Yes. Replies, qualification and bookings run 24/7. Business hours only affect when humans are alerted and when quiet hours block outbound follow-ups.
Which lead sources are supported?
Meta Lead Ads, click-to-WhatsApp ads, Instagram DMs and comments, Messenger, website chat and forms, Google Ads lead forms, portals such as 99acres, Bayut or Zillow, e-mail forwarding, CSV imports and any webhook.
How do I know it's working?
The Revenue Recovered dashboard shows leads captured, average first response time, after-hours leads answered and bookings created by automation.
Sources
- The Short Life of Online Sales Leads - Harvard Business Review (Oldroyd, McElheran, Elkington), 2011. Note: Study of 2,241 US companies' web lead responses; B2B and B2C mixed.
- Lead Response Management Study - Dr. James Oldroyd (MIT) with InsideSales.com, 2007. Note: Vendor-platform data (InsideSales customers), not a randomised trial.
Written by the Nomisly Product Team. Last updated .