Template library
Message templates you can copy today
Short, polite, compliant templates for the moments that decide whether a lead becomes a customer. Variables like {{1}} follow WhatsApp's template format; business-initiated WhatsApp templates must be approved by Meta before use, and marketing ones need opt-in consent.
Any business
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Missed-call text-backutility
Hi {{1}}, sorry we missed your call to {{2}}. How can we help? Reply here, or book a time that suits you: {{3}}When: Within seconds of an unanswered call.
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New lead instant replyutility
Hi {{1}}, thanks for your enquiry with {{2}}! I'm the team's assistant. What would you like help with today?When: First reply to a form or ad lead.
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No-reply follow-up (+1 day)marketing
Hi {{1}}, just checking you saw our message. Would you like me to hold a slot for you this week?When: One day after an unanswered message.
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No-reply follow-up (+3 days)marketing
Hi {{1}}, no pressure at all. If it's easier, reply with a day that works and I'll find a time. Reply STOP to opt out.When: Three days later, last automated follow-up before a longer pause.
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Appointment reminder (24 h)utility
Reminder: your appointment at {{1}} is tomorrow at {{2}}. Reply 1 to confirm, 2 to reschedule or 3 to cancel.When: 24 hours before a booking.
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No-show recoveryutility
Hi {{1}}, we missed you today. Would one of these times work instead? {{2}}When: After a booking is marked no-show.
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Review requestutility
Thanks for visiting {{1}} today, {{2}}! If you have a minute, a Google review helps us a lot: {{3}}When: After a booking is completed. Sent to every customer (no review gating).
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Cold-lead reactivationmarketing
Hi {{1}}, you asked us about {{2}} a while ago. We have {{3}} now. Would you like details? Reply STOP to opt out.When: 60-90 days after the last activity, only with marketing consent.
Salons & spas
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Rebooking remindermarketing
Hi {{1}}, it's been {{2}} weeks since your {{3}}. Want me to book you in with {{4}} again?When: At the service's rebooking interval.
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Instagram enquiry replyutility
Hi {{1}}! Which service are you interested in, and do you have a favourite stylist?When: First reply to an Instagram or WhatsApp enquiry.
Dental clinics
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Six-monthly recallutility
Hi {{1}}, it's time for your routine check-up at {{2}}. Reply with a preferred day and we'll find a slot.When: Six months after the last check-up.
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New patient enquiryutility
Hi {{1}}, thanks for contacting {{2}}. What would you like to be seen for, and are you a new or returning patient?When: First reply to a new enquiry.
Aesthetic & dermatology
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Consultation offerutility
Hi {{1}}, thanks for your interest in {{2}}. The first step is a short consultation with {{3}}. Would {{4}} work for you?When: After the treatment question is answered.
Clinics
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Treatment plan follow-uputility
Hi {{1}}, you've completed {{2}} of {{3}} sessions. Shall I book the next one for {{4}}?When: After each session in a multi-session plan.
Real estate
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Portal lead replyutility
Hi {{1}}, thanks for your enquiry about {{2}}. Are you looking to buy or rent, and what's your budget range?When: Within a minute of a portal or ad lead.
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New matching listingmarketing
Hi {{1}}, a {{2}} in {{3}} matching what you asked for is now available at {{4}}. Would you like to see it?When: When a new listing matches a stored demand.
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Viewing confirmationutility
Your viewing of {{1}} is confirmed for {{2}}. {{3}} will meet you there. Reply 2 to reschedule.When: After a viewing is booked.
Home services
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Job intake after missed callutility
Hi, sorry we missed you, we're on a job. What's the problem, and what's the address? Photos help us bring the right parts.
When: Missed-call text-back for trades.
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Technician on the wayutility
Hi {{1}}, {{2}} is on the way and should arrive around {{3}}.When: When the technician starts travelling.
Gyms & fitness
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Trial bookingutility
Hi {{1}}! Your free trial at {{2}} is booked for {{3}}. Bring comfortable clothes and water. Reply 2 to change the time.When: After a trial is booked.
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Lapsed member win-backmarketing
Hi {{1}}, we miss you at {{2}}! Come back this month and {{3}}. Reply STOP to opt out.When: After 30-60 days without a visit, with marketing consent.
Coaching & education
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Demo class bookingutility
Hi {{1}}, your demo class for {{2}} is on {{3}} at {{4}}. Reply 1 to confirm.When: After a demo class is booked.
Automotive
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Test drive confirmationutility
Hi {{1}}, your {{2}} test drive is booked for {{3}} at {{4}}. Please bring your driving licence.When: After a test drive is booked.
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Service due reminderutility
Hi {{1}}, your {{2}} is due for its service. Reply with a preferred day to book.When: At the service interval.
Law firms
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Intake acknowledgementutility
Thank you for contacting {{1}}. This chat can't give legal advice. What area is your matter about, and is there a deadline?When: First reply to a legal enquiry.
Restaurants
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Reservation confirmationutility
Your table for {{1}} at {{2}} is booked for {{3}}. Reply 2 to change or 3 to cancel.When: After a reservation is made.
Travel agencies
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Quote follow-upmarketing
Hi {{1}}, did you get a chance to look at the {{2}} itinerary? Prices can change, so let me know if you'd like me to hold it.When: Two days after sending a quote.
Send these automatically, at the right moment
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