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Follow-up sequences

Follow-ups that never forget, and never annoy

Nomisly follow-up sequences send the next message automatically when a lead goes quiet: after one hour, one day, three days and a week by default. Any reply from the lead pauses every sequence for that person, opt-outs work in many languages, quiet hours follow the lead's time zone, and you start from a ready-made template for your industry instead of a blank canvas.

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Follow-ups that know when to stop

Follow-up settings with instant replies and template mapping
Follow-ups that stop when they reply
Ready-made WhatsApp templates for reminders, waitlist offers and follow-ups
Approved templates in one click

The rules every sequence obeys

  • Stop on reply: any inbound message pauses all sequences for that contact.
  • Opt-out: STOP, UNSUBSCRIBE, ARRET, BAJA, PARAR, बंद, توقف and other keywords suppress the contact on every channel.
  • Quiet hours in the recipient's time zone (default 9 pm to 9 am).
  • Frequency caps so a lead never gets more than a set number of messages per day or week.
  • A human taking over the conversation pauses automation until it's handed back.

Ready-made sequences

SequenceStarts whenTypical steps
New lead instant replyA lead arrivesReply in < 60 s, qualify, offer booking
No-reply follow-upNo reply after the last message+1 h, +1 day, +3 days, +7 days
Quote follow-upA quote is marked sent+2 days, +5 days, then a call task
Cold-lead reactivationNo activity for 60-90 daysOne helpful message, one offer, stop
Post-visit review requestBooking marked completedSame-day thank-you with review link
Rebooking reminderService interval reachedReminder at the interval (e.g. 6 weeks)

Frequently asked questions

How many follow-ups should I send?

For most small businesses three to four spaced follow-ups recover the majority of quiet leads; beyond that, switch to a longer-term reactivation message.

Can follow-ups go out on WhatsApp after 24 hours?

Yes, as approved WhatsApp templates. Nomisly picks the right template and shows the per-message cost.

What if the lead books through my website instead?

Bookings from any channel mark the lead as booked and end the no-reply sequence automatically.

Can I A/B test messages?

You can create two versions of a step and see booked-rate per version; a formal split-test mode is on the roadmap.

Written by the Nomisly Product Team. Last updated .

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