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Lead reactivation

Win back the leads you already paid for

Lead reactivation re-contacts people who enquired but went quiet, usually 60 to 90 days later. Nomisly finds these leads automatically, checks they're still opted in, sends one genuinely useful message (a new listing, a seasonal offer, an open slot) and stops if there's no interest. Reactivated customers are counted separately on your dashboard so you can see the revenue it recovered.

Last updated:

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Old enquiries, back in the conversation

Follow-up settings with instant replies and template mapping
Follow-ups that stop when they reply

Why reactivation works

People who enquired once already know you. Many didn't say no; the timing was wrong. A relevant message when circumstances change (a price drop, a new treatment, an open appointment) often gets a faster "yes" than a new lead from an ad.

Do it without harming your WhatsApp quality rating

  • Only contacts with a valid consent record are included.
  • Messages are throttled and sent in the recipient's daytime.
  • Blocks and reports are monitored; the campaign pauses if quality drops.
  • Every message carries an easy opt-out.

Frequently asked questions

Is it legal to message old leads?

Only if they gave consent that covers marketing messages and haven't opted out. Nomisly keeps a consent record per contact and excludes anyone without one.

What message works best?

Something specific and useful: "The 2-bed you asked about in March now has a price drop" beats "Are you still interested?". Industry templates are included.

How much does it cost to send?

Marketing template rates depend on the recipient's country. The campaign screen shows the estimated total before you send.

Written by the Nomisly Product Team. Last updated .

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