Free tool
How fast does your business answer a new lead?
Send an enquiry to your own business the way a customer would (web form, WhatsApp, Instagram or a call), press Start, and press Stop when the first useful reply arrives. The test scores your response time against the research on lead response and suggests fixes.
- 1. Open your own website, WhatsApp or Instagram as a customer would and send a genuine-looking enquiry.
- 2. Press Start the moment you send it.
- 3. Press Stop when a useful reply arrives (not an automatic "we got your message").
00:00:00
The timer keeps running if you switch tabs or lock your phone, and nothing is sent to us.
Why it matters
In the Harvard Business Review study of 2,241 US companies, firms that responded within an hour were about seven times as likely to qualify the lead as those that waited longer, and the average response time was 42 hours.
Frequently asked questions
What counts as the first reply?
A message that helps the customer, not just an automatic "we received your message" e-mail.
What's a good result?
Under five minutes is excellent; under an hour is acceptable; anything slower loses leads to faster competitors.
Sources
- The Short Life of Online Sales Leads - Harvard Business Review (Oldroyd, McElheran, Elkington), 2011. Note: Study of 2,241 US companies' web lead responses; B2B and B2C mixed.
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