A sequence you can copy
| When | Goal | Example |
|---|---|---|
| +1 hour | Make it easy | "Would you like me to hold Thursday 5 pm for you?" |
| +1 day | Answer the likely objection | "Most clients ask about the price: it's ₹6,000 with a free check-up." |
| +3 days | Offer a choice | "Would a weekday or a weekend suit you better?" |
| +7 days | Close the loop | "No problem if now isn't the time. I'll stop here; just reply when you're ready." |
Rules that keep follow-ups welcome
- Stop every sequence the moment the lead replies.
- Honour STOP and similar words in every language, on every channel.
- Don't send at night in the lead's time zone.
- Cap messages per day and per week.
- When a person takes over, pause automation.
Frequently asked questions
How many follow-ups is too many?
More than four in two weeks without any reply usually starts to annoy people. Pause and reactivate later instead.
Should follow-ups be on WhatsApp after 24 hours?
Yes, as approved templates; free-form messages are only allowed inside the 24-hour window.
Sources
- The Short Life of Online Sales Leads - Harvard Business Review (Oldroyd, McElheran, Elkington), 2011. Note: Study of 2,241 US companies' web lead responses; B2B and B2C mixed.
By the Nomisly Product Team. Updated . Corrections: tell us.