Glossary
Click-to-WhatsApp ad
A Facebook or Instagram ad whose button opens a WhatsApp chat with the business.
Last updated:
Click-to-WhatsApp ads start a conversation instead of sending people to a website. Conversations that start this way get a 72-hour free entry-point window for message delivery on the WhatsApp Business Platform, which makes them cost-effective for lead generation.
Sources
- Pricing on the WhatsApp Business Platform - Meta for Developers, 2026.