Glossary
Free entry point (WhatsApp)
A 72-hour window in which messages are free after a user starts a chat from a click-to-WhatsApp ad or Page CTA.
Last updated:
When a customer messages a business from a click-to-WhatsApp ad or a Facebook Page call-to-action button, Meta opens a 72-hour free entry-point window during which message delivery is not charged.
Sources
- Pricing on the WhatsApp Business Platform - Meta for Developers, 2026.