Glossary
No-show rate
The share of booked appointments where the customer doesn't turn up.
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No-show rate = no-shows ÷ booked appointments. Reminders reduce it in randomised trials; two-way reminders also let the business refill cancelled slots.
Sources
- Mobile phone messaging reminders for attendance at healthcare appointments (CD007458) - Cochrane Database of Systematic Reviews (Gurol-Urganci et al.), 2013. Note: 8 randomised trials, 6,615 participants; low-to-moderate certainty evidence; healthcare appointments.