Glossary
Facebook Lead Ads
Meta ads with a built-in form, so people can send their details without leaving Facebook or Instagram.
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Facebook Lead Ads (Meta lead ads) show an instant form pre-filled with the user's profile details. The business receives each submission through Meta's leadgen webhook or by downloading leads from Meta Business Suite.
Because the form is so easy to submit, lead quality depends heavily on what happens next: replying within minutes, ideally on WhatsApp, and qualifying before booking.