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Nomisly

Revenue & attribution

Prove the revenue your follow-up recovered, and teach your ads who converts

Nomisly's home dashboard shows leads captured, average first response time, after-hours leads answered, bookings made by automation, no-shows prevented, reactivated customers and estimated revenue recovered. It also sends booked, showed and paid events back to Meta's Conversions API and Google Ads offline conversions, so your ad platforms optimise for real customers instead of form fills.

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What the system did, in money

Dashboard with recovered appointments, refilled slots and collected revenue
Counted from real appointments; estimates are labelled

Why conversion sync gets you more leads for the same ad spend

Ad platforms learn from the events you send them. If they only see form submissions, they find more people who fill in forms. When Nomisly sends which of those leads booked, showed up and paid (with the ad click identifiers captured at the start), the algorithm learns to find people who become customers.

How revenue recovered is estimated

  • Won deals use the value you record.
  • Bookings without a value use the service price or your average deal value.
  • "Recovered" means the booking started from an automated reply, a missed-call text, a follow-up, a no-show rebook or a reactivation.
  • The formula is shown on the dashboard; nothing is hidden or rounded up.

Frequently asked questions

Do I need a developer for the Conversions API?

No. Connect your Meta ad account and Google Ads account in the Connections page; Nomisly maps pipeline stages to conversion events.

Is sending conversions privacy-safe?

Personal identifiers are hashed before sending, only for leads with a lawful basis, and you can disable it per region.

Can I share the results with a client?

Yes. The pilot results report compares the onboarding baseline with current numbers and exports as a shareable page.

Written by the Nomisly Product Team. Last updated .

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