Explainable Lead Scoring for Small Business

Lead scores that explain themselves

Nomisly scores every lead with a mix of your rules and AI signals, and always shows why: "Budget matches, timeline under 3 months, replied within 2 minutes, opened the booking link." Over time the score learns from your own outcomes (booked, showed, paid), so the leads at the top of your list are the ones most likely to become customers for your business.

Last updated: 2026-09-30

Available

Scored the moment they write

Leads list with sources, scores and stages — Every lead with its source, score and stage

Signals Nomisly uses

Answers to your qualification questions (budget, area, treatment, urgency…).
Behaviour: reply speed, booking link opened, repeat visits.
Source quality: which ad, portal or campaign the lead came from.
Outcome history: similar leads that booked, showed up and paid.

Frequently asked questions

Can I edit the scoring rules?

Yes. Each qualification question has points per answer, and you can see a live simulation before saving.

How does it learn?

Weekly, Nomisly compares scores with outcomes and suggests weight changes; you approve them. Nothing changes silently.

What do hot, warm and cold mean?

Thresholds you choose on a 0-100 scale. Hot leads alert a person; cold ones join a reactivation sequence.

Written by the Nomisly Product Team. Last updated 2026-09-30.