Google Review Requests, Done by the Rules

More Google reviews, the policy-compliant way

Nomisly sends a review request after a booking is marked completed or a job is paid, with a direct link to your Google review form. Every customer gets the same public link; an optional private feedback option sits alongside it, never instead of it. That follows Google's policy against review gating and the US FTC rule on consumer reviews.

Last updated: 2026-09-30

Beta

What is review gating, and why we don't do it

Review gating means asking customers how happy they are first and only sending the happy ones to Google. Google's contribution policy prohibits selectively soliciting positive reviews, and the FTC's 2024 rule on consumer reviews treats review suppression as unlawful in the US. Nomisly therefore never decides who sees the review link based on sentiment.

Frequently asked questions

When is the best time to ask for a review?

Shortly after the service while the experience is fresh: same day for salons and clinics, after payment for home services.

Can I offer a discount for reviews?

No. Incentivised reviews break Google's policy and, in the US, the FTC rule. Nomisly's templates never offer rewards.

Does it reply to reviews?

Drafting replies to Google reviews through the Business Profile API is on the roadmap; today you can see and track requests and clicks.

Sources

Prohibited and restricted content: fake engagement (review gating) - Google Maps User Contributed Content Policy, 2026.
Trade Regulation Rule on the Use of Consumer Reviews and Testimonials - US Federal Trade Commission, 2024.

Written by the Nomisly Product Team. Last updated 2026-09-30.